Mumbai: On the occasion of International Women’s Day, homegrown OTT platform ZEE5 has unveiled its latest campaign #RoleReversal urging the audience to celebrate the spirit of womanhood and show them the love and respect they truly deserve. True to its name, the campaign features several incidents, starting from mythology to everyday occurrences wherein gender roles between men and women are reversed, eventually ending with a thought-provoking message of how women deserve much more respect than they currently receive.
Through this campaign, ZEE5 encourages the audience to respect and celebrate HER for all the little and big things she does but unfortunately, isn’t thanked enough for. Every day is a great day to celebrate and honor womanhood, but International Women’s Day gives one an extra reason to do just that. ZEE5 wishes a Happy Women’s Day to all the amazing ladies out there! Celebrate the occasion with some purposeful and inspiring women-centric stories on ZEE5.
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ZEE5 is India’s fastest growing ConTech brand from the stable of Zee Entertainment Enterprises Limited (ZEEL), the country’s largest media conglomerate. The streaming platform offers a rich library of over 120+ original shows and 1.25 lakh hours of on-demand content spanning the best of Originals, Indian and International Movies, TV Shows, Music, Kids shows, Edtech, Cineplays, News, Live TV, and Health & Lifestyle. Spread across 12 languages – English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati and Punjabi, ZEE5’s bouquet of offerings also includes HiPi. A strong deep-tech stack, stemming from its partnerships with global tech disruptors, has enabled ZEE5 to offer a seamless and hyper-personalised content viewing experience in 11 navigational languages across multiple devices, ecosystems, and operating systems.