ZEE5 unveils its festival content line-up for advertisers

OTT Top News

Mega premieres across AVOD and AVOD to offer exciting benefits

Mumbai: Indian OTT platform ZEE5 has announced a massive new content line-up for advertisers, including over 30 AVOD premieres and 14 original SVOD new releases for the festive season 2021. Enabling advertisers to enhance brand engagement using personalised tech- and data-enabled cohorts and interest clusters, ZEE5 empowers brands to increase their market share across categories, namely CPG, digital, auto, lifestyle, wellness, edu-tech, BFSI, SMB, and more.

Millions of ZEE5 audiences across all demographics, from metros to Tier II and III cities, will remain engaged on the platform’s compelling and expansive content offerings during the festive period, creating a robust marketing opportunity for brands to reach their target consumers through a range of video, display and innovative brand integration solutions. Being a consumer-first brand, ZEE5 has recently developed an Intelligence Monitor report to decrypt latest and imminent consumption trends, consumer preferences and discover new insights across various product and service categories, in its commitment to add incremental value to its range of advertisers.

It offers deep insights into the new-normal and the consumer’s new expectations and emerging trends, across multiple markets and distinct lifestyle-led consumer cohorts. Brands can target consumers using content affinity and other appographic product suites, and even collaborate with the ZEE5 Intelligence Monitor.

Rajiv Bakshi, Chief Operations Officer – Revenue, Zee Entertainment Enterprises Limited, said: “It is the biggest consumption period across all product and service categories and therefore we have strategized the finest content line-up that will enable brands to plan hyper-personalised marketing campaigns to grow their market shares and brand engagement. ZEE5 extends strategic advantage to clients as it offers a gender-balanced, young and massive viewer base brand integration solutions on its impact properties, influencer marketing solutions and the massive reach and video inventory from entertainment, to news, and premium CTV. The power-packed line-up will appeal to diverse markets and demographics, ensuring rewards for consumers and brands alike.”

ZEE5 has a rich line-up of multilingual AVOD premieres scheduled between October to December 2021, to engage with multiple language affinity consumers such as, Hindi, Telugu, Malayalam, Kannada, Tamil and Bangla. The high-octane line-up has shows with prominent star cast across all content genres such as comedy, drama, thrillers, culinary, travel and more. Multi-starrer exclusive festive line-ups of awards, events and festive tentpoles in the on-going and new shows promise to entertain consumers and also can be an incredible vehicle for brand integrations. On the SVOD front, high decibel originals which have iconic characters and storylines with quotable dialogues with an excellent ensemble of actors, the platter just gets better and better, with multiple solutions for advertisers to create relevant associations with these titles.

Today, ZEE5 is home to over 2 lakhs+ hours of on-demand content, 2000+ music videos across multiple languages, 4000+ hours of kids’ content and 90+ live TV channels. With a rich library of over 140+ original shows & 2800+ movies, ZEE5 offers content in 12 Indian languages: English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, and Punjabi.

About ZEE5:

ZEE5 is India’s youngest OTT platform and a Multilingual storyteller for millions of entertainment seekers. ZEE5 stems from the stable of Zee Entertainment Enterprises Limited (ZEEL), a Global Content Powerhouse. An undisputed video streaming platform of choice for consumers; it offers an expansive and diverse library of content comprising over 150+ web series, 2800+ movies and 2 lakhs+ hours of on-demand content. The content offering spread across 12 languages (English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, and Punjabi) includes best of Originals, Indian and International Movies, TV Shows, Music, Kids shows, Edtech, Cineplays, News, Live TV, and Health & Lifestyle. A strong deep-tech stack, stemming from its partnerships with global tech disruptors, has enabled ZEE5 to offer a seamless and hyper-personalized content viewing experience in 11 navigational languages across multiple devices, ecosystems, and operating systems.