YuppTV acquires rights of IPL 2020 for international markets

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Hyderabad:  YuppTV, an internet-based TV and on-demand service provider for South Asian content, has acquired the rights for Dream11 Indian Premier League 2020 for a total of 60 matches. The OTT platform has signed a deal with Star India, the official broadcaster of the league, for the telecast of the live matches across 10 international markets. YuppTV obtained the rights for these markets since Star-owned streaming platform Disney+ Hotstar does not have presence in those regions.

Amidst the ongoing lockdown, a large number of sports fans can virtually enjoy the experience of Dream11 IPL 2020 sitting at home.

YuppTV will live stream Dream11 IPL 2020 in Australia, Continental Europe, Malaysia, South East Asia (except Singapore), Sri Lanka, Nepal, Bhutan, Maldives, Central Asia, Central and South America from September 19 to November 10, 2020. The tournament will begin in the UAE with a match between Mumbai Indians and Chennai Super Kings.

Unlike other cricketing tournaments, IPL T20 matches have very short-game periods, of just about three hours, making them much more exciting.

The OTT platform has started undertaking promotional activities on a large-scale.

The Dream11 IPL 2020 rights, with a greater fan following and greater viewership, will help YuppTV gain immense traction among the target audience on a global scale.

YuppTV founder-CEO Uday Reddy said: “Over the past few years, IPL has become the most loved cricketing tournament in the country. Amidst the lockdown, it will lead to a new sensation, optimism, and craze in the viewers. The live experience of the IPL, dedicated technology viewing experience, and instant virtual experience will enhance this year’s tournament for fans, albeit from the safety of their homes instead of crowded stadiums. The rights will also help YuppTV witness skyrocketing viewership.”

YuppTV offers more than 250+ TV channels, 3000+ movies, and 100+ TV shows in 14 languages.

YuppTV recently received funding from Emerald Media, a pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector. In this deal, Emerald Media acquired a significant minority stake in the company for US$50mn. Emerald Media is led by industry veterans Rajesh Kamat and Paul Aiello, supported by an experienced team of investment and operating executives. The platform primarily focuses on providing growth capital to media, entertainment and digital media companies. YuppTV had earlier raised its Series A round of funding from Poarch Creek Indian Tribe of Alabama.

YuppTV has 25,000 hours of entertainment content catalogued in its library; nearly 2500 hours of new on-demand content is added to the YuppTV platform every day. YuppTV offers live TV and catch-up TV technology. It also offers YuppFlix, a movie-on-demand streaming service for expats and recently launched YuppTV Originals to bring forth unconventional story-telling in collaboration with the top talent from the movie industry. Originals will be available in episodic format for the digital audience, exclusively on YuppTV’s platform.

YuppTV is currently ranked #1 internet pay TV platform for Indians living abroad and the largest internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app and it also boasts of 13 million mobile downloads with 4.0 user rating.