Mumbai: Voot, the video-on-demand streaming service from the house of Viacom18, has announced a strategic partnership with Shemaroo Entertainment Ltd to provide its live linear channels Shemaroo TV and Shemaroo MarathiBana to the millions of users of Voot.
The association will further strengthen Voot’s current content portfolio and provide unlimited entertainment to its viewers. The users will have access to Shemaroo TV’s popular and entertaining gamut of shows, across various genres likes mythology, drama, horror, and romance. In addition to this, viewers will have access to Shemaroo MarathiBana, a Marathi movie channel that will entertain VOOT users by offering highly rated Marathi movies.
Viacom18 Digital Ventures COO Gourav Rakshit said: “At Voot, we believe that content is pivotal for the growth of digital platforms. Live TV is one of the highest growing categories amongst videos for the on-the-move digital consumers. We have specifically worked on ramping up this category to ensure our viewers stay connected with their favorite channels of movies and shows, even when they are not in front of a television set. With our partnership with Shemaroo, we believe that our viewers will find content relevant and engrossing. In tough times like these, Shemaroo’s efforts are in line with our idea of bringing engaging and enriching content on board for all our viewers.”
Sandeep Gupta, COO – Broadcast, Shemaroo Entertainment Ltd, said: “Shemaroo’s broadcast business has been entertaining the masses of India since the start of the year and given the circumstances it was all the more necessary to have access to some friendly entertaining distractions. Our partnership with Voot will help us not only strengthen the bond with our audiences even further but also help reach out to a wider set of audience and geography. I am extremely happy and confident that both our channels will be appreciated and loved by Voot users since they have been the first choice for viewers since the launch.”
Voot has been keeping the country’s spirits high during these challenging times through various partnerships. This association with Shemaroo will further strengthen the current offerings and bring a wider range of content for its viewers.
Voot and Shemaroo
Voot is India’s second largest digital video-on-demand streaming service from the house of Viacom18. With a content library of more than 75,000 + hours across Viacom18’s network content, exclusive content around network shows and Voot Originals, the platform caters to varying needs of discerning audiences across segments. Voot is the country’s most engaging platform in the ad-supported service space and continues to take the leadership position on innovation across content, technology, and marketing initiatives, aimed at providing an immersive experience to its users.
Shemaroo Entertainment Limited, a leading global content powerhouse, has played a pioneering role in the arena of content ownership, aggregation and distribution. Shemaroo has been a core part of the Bollywood industry and has managed to maintain many relationships with the best production houses over the years. With a diverse and growing collection of over 3700 titles, Shemaroo has offered premium content and services to customers in more than 30 countries, across several Indian languages. With the brand in existence for over five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional and kids. The company’s innate ability to sense the pulse of what an audience will consume, has not only helped it become a trusted partner to few of the biggest media platforms such as YouTube, Hotstar, Star Gold, Zee Cinema, Vodafone, Reliance Jio, Tata Sky, Apple iTunes, Etisalat, but has also helped Shemaroo create entertainment experiences, in ways never thought of. Today, Shemaroo has evolved to be an entrenched player in the digital ecosystem. The entry into the Limca book of records with #FilmiGaaneAntakshri on Twitter is a proof of Shemaroo staying true to its ‘digital first’ vision.
Shemaroo also launched its video streaming platform ShemarooMe in 2018 and recently strengthened its outreach by entering the broadcast business with Shemaroo MarathiBana, a free-to-air Marathi movie channel and Shemaroo TV, a Hindi General Entertainment, free-to-air channel that offers a bouquet of highest TRP-rated daily soaps.