Florida: The Movie Studio, Inc. has officially launched its subscription video-on-demand (SVOD) streaming platform, along with its symbiotic app in the Google Play Store. The OTT platform and app incorporate the initial core components of the company’s business models of “Watch Our Movies!” and “Be in Our Movies!”
The Movie Studio, Inc., an independent Florida-based production film studio, is a first-mover digital disruptor focused on the independent motion picture content sector, as well as the video-on-demand (VOD) streaming of movies and media content to customers directly over the web, representing the already-unfolding future of entertainment: available on all media devices, where you want and when.
The “Watch Our Movies!” function of The Movie Studio platform enables customers to view the company’s current and growing library of films (250+) for free on an advertiser video-on-demand (AVOD) basis. The company’s AVOD option functions much like broadcast television: consumers watch free movies, with advertisements provided by the company’s strategic partner (www.estreamtv.tv). With substantial subscribers, this could generate added company revenue.
Viewers can also elect to watch ad-free via the company’s SVOD option, giving them access to The Movie Studio, Inc. movie library for a monthly fee of $2.99. For example, users of Netflix must pay a monthly subscription fee in order to watch their content because it is an SVOD. If this is the consumer’s preferred choice, the company’s platform also offers cost-efficient bundle plans for subscribers. The company intends to add new content by purchasing or revenue-sharing film libraries, as well as through strategic partnerships, licensing, mergers and acquisitions.
The platform has a self-audition video(s) function – available worldwide on all media devices – providing the opportunity for subscribers to potentially be cast in one of several different film genres The Movie Studio currently has in production. The auditions can be made public, generating more excitement and social media expansion, and making them viewable by the general public, friends and family of the auditionee; there is also the potential for the auditions to be viewed by other movie studios and production companies, further increasing demand for the platform.
The company is preparing for The Movie Studio platform to be made available as a tile on smart TVs for added global viewership.
The Movie Studio is set to benefit from the surge in demand for movie and television content, with not only the shutdown of production in Hollywood but also the investors’ demand for film studios to operate more cost-efficiently. With COVID-19 restrictions across the globe leading to an exponential increase in OTT viewing figures, streaming platforms such as Netflix and Disney+ are reporting record growth in their subscriber bases, while newcomers, including NBC/Universal’s Peacock and AT&T’s HBO Max, are racing to develop original content programming, which can be used to entice users to their platforms
“We are very pleased with the Movie Studio’s successful launch of our OTT streaming platform, which straddles between a free AVOD to attract users and the value proposition of our SVOD application. This is a unique hybrid in the OTT universe, and the integration of a feature enabling consumers to potentially participate in the content of upcoming motion pictures is pioneering. We look forward to launching our traffic-driving campaign for the OTT and app on social media, and we intend to launch the campaign with prominent features of our slogans, ‘Watch Our Movies!’, ‘Be in Our Movies!’, ‘Everyone’s a Star!’ and ‘Only $2.99 a month!’ and utilizing all social media resources and influencers to drive traffic to the OTT and app,” said Gordon Scott Venters, president and CEO.