Verizon Media launches OTT Smart Auction to bring real-time, unified demand to OTT publishers

New York: Verizon Media has launched OTT Smart Auction, a header bidding-like solution for OTT publishers. OTT Smart Auction is a server-to-server container integration that enables OTT programmatic demand to compete with reserved demand in a real-time, unified auction in a publisher’s ad server.   Ad-supported longform video is a rapidly growing market that’s expected to […]

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