Streaming video viewing reaches all-time high, according to Limelight Networks Research

Scottsdale: Online video is more popular than ever with the average global viewer watching nearly eight hours (seven hours, 55 minutes) per week. With consumers homebound during the pandemic, video viewing increased 16 percent in the past year. This is according to the “State of Online Video 2020,” a report commissioned by Limelight Networks, Inc., […]

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Verizon Media launches OTT Smart Auction to bring real-time, unified demand to OTT publishers

New York: Verizon Media has launched OTT Smart Auction, a header bidding-like solution for OTT publishers. OTT Smart Auction is a server-to-server container integration that enables OTT programmatic demand to compete with reserved demand in a real-time, unified auction in a publisher’s ad server.   Ad-supported longform video is a rapidly growing market that’s expected to […]

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