Spotify reaches new heights riding on subscription growth and ad revenue

Spotify recently concluded a very successful quarter, having reached new heights in terms of its subscription count as well as its ad revenue. The Swedish music and audio platform is the undisputed leader in the music streaming sector, and its forays into new territories have maintained its upward growth trajectory in an impressive manner. Spotify’s […]

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Spotify to launch in South Korea in the first half of 2021

Since Spotify debuted its first K-Pop playlist in 2014, listeners have streamed more than 180 billion minutes of the genre and added K-Pop tracks to more than 120 million playlists. In the last six years, the share of K-Pop listening on Spotify has even increased by more than 2,000%—that’s a lot of excitement for all […]

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Spotify acquires Megaphone to strengthen investment in podcast advertising

Spotify has announced the acquisition of Megaphone, one of the world’s leading podcast advertising and publishing platforms. The acquisition of Megaphone represents the next step in expanding the possibilities of this intimate and screenless medium. Earlier, Spotify launched Streaming Ad Insertion, an innovative podcast ad technology that delivers the intimacy and quality of traditional podcast […]

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Enough is enough, say musicians as they seek ‘justice’ from Spotify

The United Musicians and Allied Workers Union (UMAW) has launched a campaign titled ‘Justice at Spotify’, demanding, inter alia, that the streaming platform should ‘pay us at least one cent per stream.’   As of now, the campaign has been signed by 4,511 artists. The union alleges that artists continue to be underpaid, misled, and […]

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