Sports rights holders see OTT as essential part of future distribution strategy

Frisco Texas: Most sports rights holders perceive OTT as an essential part of their future distribution strategy for live sport and building direct touchpoints with fans, while still considering their direct-to-consumer (D2C) platform as complementary to broadcast coverage, according to a new study by MediaKind The MediaKind 2021 Sports D2C Forecast, which analyses the D2C […]

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