How Synamedia helps OTT providers boost engagement, drive revenues and combat piracy

OTT platforms in India will have to generate additional revenue streams in a way that doesn’t turn off viewers in the face of intense competition, says Deepak Bhatia, General Manager & Head of Sales, India, Synamedia. In an interview with ottwatcher.com, he speaks about the bright future for the OTT sector in India, and the […]

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ZEE5 Global launches global OTT Content Festival for independent filmmakers

Mumbai: OTT platform ZEE5 Global has announced the launch of a Global OTT Content Festival. This first-of-its-kind initiative across global OTT platforms will give independent filmmakers, students of cinema, and young content creators a global platform to showcase their talent and find audiences in 190+ countries. Through the Content Festival, ZEE5 Global is inviting entries […]

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The significance of cloud in the OTT streaming industry

By Dr Rajeev Papneja OTT streaming or a platform that simply delivers media content directly over the internet has revamped the media content consumption landscape. There was a huge rise observed in the number of active global monthly OTT video subscribers in 2019. However, due to the pandemic-enforced lockdown, OTT video consumption numbers have risen […]

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For Yoodlee Films, regional pastures appear to be greener than usual

Mumbai: It is ironical that Indian cinema despite all its diversity has been equated only with Hindi cinema, while the masterful works of Satyajit Ray, Mrinal Sen, Jahnu Barua,  Ritwik Ghatak, Adoor Gopalakrishnan, Govindan Aravindam and so many more have been clubbed under the blanket term, ‘regional cinema.’   Ironically, be it Satyajit Ray’s Pather […]

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OTTs’ role in democratizing the film industry is huge, says music composer Sangeeta Pant

Lyricist-music composer Sangeeta Pant dwells at length on her passion for music, her journey to become a composer, her take on the lack of confidence on the part of women composers of today, etc. Composing is her “ultimate passion.” She says that it is really heartening to see how OTT platforms have broadened the horizons of […]

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Stream Engine launches AI service to measure real-time brand awareness and sentiment across OTT platforms

Irvine, California: Stream Engine has launched the world’s most comprehensive Artificial Intelligence service to measure and analyze brand recognition and sentiment across streaming and OTT platforms, the company announced. Stream Engine is a new industry standard in determining the true value that brands derive from advertising and on-screen exposure. It’s Complex Vision, Voice Detection and […]

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