Mumbai: Following a massively successful year where Disney+ Hotstar outpaced its competitors by a mile, the Walt Disney-owned OTT platform has announced a brand-new subscription pricing model in the hopes of further improving its industry-leading subscriber base and catering to a larger audience.
As of the start of Q2 in 2021, Hotstar’s total subscriber base stands at roughly 34 million – a growth of almost 25 million new subscribers from Q2 in 2020. Clearly, the momentum is high, and Disney has decided to boost the affordability of its subscription model as it simultaneously ramps up production of several original content offerings targeting the Indian audience.
At present, Hotstar offers two subscription plans – Hotstar VIP at Rs 399/year and Hotstar Premium at Rs 1499/year. While these are already far more affordable than the packages offered by its immediate rival Netflix, Hotstar intends to take this advantage one step further. In the its latest announcement, the company stated that they will be offering two additional packages – a Rs. 499/year mobile-only plan and a Rs. 899/year Super plan, both of which will be available from September 1.
Disney+ Hotstar has lined up 20 originals (regional movies and shows) for the Indian market, and the company seeks to make these accessible to an OTT market that has been leaning in their favour for over a year. Sunil Rayan, the head of Hotstar, stated: “With the newly introduced subscription plans, we want to make our content more accessible to our viewers by offering best-in-class entertainment while allowing them to choose the plan that best suits their needs.”
At a time when the Walt Disney company is working towards regaining a large amount of revenue lost to the pandemic, this is a clear statement of intent by Disney+ Hotstar, and should set them up comfortably for even more success in the coming months.