Mumbai: Blockchain-based video streaming app Mzaalo has launched its AVOD platform. The gamified video ecosystem rewards consumers for viewing content on the platform. Mzaalo’s system is secured by blockchain, trusted infrastructure for content and brands to own engagement and commerce for their users.
The AVOD platform offers consumers 50,000+ hours of premium content from over 25 content partners. The content library features a blend of Bollywood and regional movies, original series, music videos, and linear television programing.
The wide-ranging content catalogue will attract users who can enjoy an immersive experience in which they can earn for watching content, interacting with the community, inviting friends as well as sharing, liking, and commenting on social media platforms. The process of watching content and being incentivized in the form of blockchain-based rewards is aimed at increasing Mzaalo’s credibility in building engagement, loyalty and driving growth.
The earned reward coins are stored in the users’ digital wallets and can be spent on premium experiences, physical merchandise, partner products and services, digital goods, games, and charitable giving. Mzaalo plans to on-board established brand partners spanning across range of categories such as health & fitness, fashion, accessories, electronics, travel, wellness, and much more.
Mzaalo COO Vikram Tanna said: “Technology is increasingly becoming the centre of every human interaction. Also, brands today are adopting to innovate and engage with users by creating bespoke, experiences without disrupting the entertainment journey. Mzaalo’s consumer centric ecosystem is the first to reward consumers for their time and attention. Moreover, our engagement algorithm is designed for advertisers to build valuable user–brand experiences based on data transparency and privacy.”
Mzaalo has conducted consumer research across the country to understand user sentiments towards sharing personal data on various platforms and the process of selecting winners and rewarding customers. Understanding the requirement of user privacy and data protection, Mzaalo created an ecosystem that addresses consumers’ needs by providing a rewarding entertainment experience in a trusted environment.
Mzaalo shall adopt a secured Decentralized Ledger Technology (DLT) to establish a trusted entertainment ecosystem where participants derive value from their contribution to the network. Additionally, users will be empowered to take control of their digital identity and shall be gratified for valuable behavior such as providing engagement on the platform through recommendations and for bringing peers onto it.