London and LA: ThinkAnalytics today announced that former Verimatrix president, Steve Oetegenn, has joined the company as a non-executive director. With his exceptional industry expertise and strong network of contacts, Steve will help to nurture new business opportunities in the Americas and across the globe, and develop new industry partnerships to accelerate ThinkAnalytics’ growth.
Steve brings over 30 years’ experience at the intersection of software and media, having worked with global pay-TV and OTT providers, government agencies, global banks, Fortune 500 companies and Hollywood studios. From 2004 to 2020 he was President of Verimatrix, a provider of revenue security solutions to the pay-TV and OTT video industry. Under Steve’s stewardship, Verimatrix was acquired in 2019 for a total consideration of $145 million by Inside Secure.
Recognizing his success in delivering and inspiring innovation time and again, Steve was awarded the Lifetime Achievement Award at the 2020 VideoTech Innovation Awards. Prior to Verimatrix, Steve was COO of MediaSec Technologies, a pioneer in the field of digital watermarking, and COO of Argus Systems Group, a provider of Internet server security software.
“I have kept a close eye on ThinkAnalytics for many years and have always admired the company for its leadership position, enviable customer base, the wizardry of its AI and data scientists, and its ability to deliver great ROI for its customers. I jumped at the opportunity to work alongside its stellar team to help accelerate growth,” said Steve Oetegenn, strategic advisor, ThinkAnalytics.
“Steve is one of the most savvy and respected leaders in this industry, and it is a privilege to have him join the team. With his broad skillset and understanding of video businesses, Steve is a fantastic addition to our Americas team and will be invaluable in helping to sign new partners and introducing our technology to more businesses looking for increased engagement and subscriber insights worldwide,” said ThinkAnalytics Chairman Eddie Young, .
ThinkAnalytics is the leading content discovery and viewer analytics solution worldwide, enabling video service providers, studios, broadcasters and media companies to deliver personalized experiences to their customers resulting in significant uplift in viewer engagement, loyalty and ARPU. ThinkAnalytics delivers content discovery and viewer insights to over 80 service providers serving 350 million subscribers in 43 languages with 6 billion recommendations per day.
Customers include: HBO Latin America, DirecTV Latin America, Liberty Global, BBC, Deutsche Telekom, Astro, Proximus, Rogers, Sky, Singtel, Tata Sky, and Vodafone.