Mumbai: OTT platform ShemarooMe recently launched a unique pay-per-view offering under the banner ShemarooMe Box Office. This unique movie-viewing experience adds a tasty twist to audiences’ OTT journey. The platform recently tied up with Coffee Culture, a Ristorante Lounge with over 21 outlets across the country, as their official CAFE partner to bring back the theatrical experience intertwined with the cinema essential food for their audiences. This Food Partnership aims to bring the real Theatre ka Mazza Ghar Par for audiences longing to relive their regular theatre visits and experience the fun of watching movies coupled with good food.
With the unprecedented pandemic putting a pause to the theatre experience of audiences, ShemarooMe Box Office has set out to bridge the cinematic gap between theatres and the audiences and to put their cinema-viewing woes to end with Coffee Culture, curating a Special Menu just for ShemarooMe Box Office viewers. The entire experience is curated especially for audiences who miss going to the theatres and enjoying a scrumptious meal along with their favorite movies.
ShemarooMe Box Office’s key offering is an alternative experience to the whole cinema-going experience. The platform not only offers a safer option for the audience but the pleasure of enjoying a good movie at the comfort of their homes.
This first leg of the association will see ShemarooMe Box Office DIY Meal Kit available on Coffee Culture’s app and leading food ordering apps like Zomato. The package guarantees a complete Food-tainment experience, bundling great content and recent food merger. The cloud kitchen partnership will offer a delectable set of food combos, which are perfect enhancers of audience’s theatrical experience. The combos include Nachos and French fries, amongst others.
To complete the Theatre Ka Mazza Ghar Par experience, ShemarooMe Box Office has entered into a strategic partnership with BookMyShow, where viewers can book the tickets from BMS app. The tickets are also available on ShemarooMe app and website at a nominal price of Rs 79-100 and opens a validity of three-day window viewing. The platform has released six movies so far and has seen phenomenal acceptance from viewers and film critics across various categories.
Zubin J Dubash, COO – Digital, said: “ShemarooMe Box Office was conceptualized with an idea to create a theater viewing experience at the comfort of the audience’s home. Now with Coffee Culture on board as our Café Partner, we are excited to make the movie experience more seamless and real. We are confident that all movie lovers will enjoy this unique Food-tainment experience and tune in for more.”
Coffee Culture founder Gaurav Narang said: “We are constantly focused on bringing something new to the table for our customers, literally and figuratively. With a name like Coffee Culture, this essentially is a one-stop destination for fun, memories and simple everyday pleasures. With ShemarooMe Box Office’s unique theatre viewing experience, we are moving one step closer to enhancing this new movie-at-home scenario. We really hope our audience enjoys the same!”
ShemarooMe is the OTT video streaming App of Shemaroo Entertainment Limited, India’s leading content powerhouse. Through over 57 years of its presence in the media and entertainment industry, Shemaroo has now evolved to be a significant player in the digital ecosystem. ShemarooMe is a comprehensive App with a diverse and exclusive content for streaming to an audience looking for entertainment in Bollywood, Gujarati, Marathi, Devotion, Punjabi, Comedy and Kids categories. ShemarooMe also has a unique offer under its category of Bollywood Premiere – the platform showcases World digital premieres of critically acclaimed Bollywood movies every Friday. ShemarooMe provides consumers the freedom to choose subscriptions from various content categories. ShemarooMe enjoys a wide acceptance in India and was recently launched in the US market along with that in the South East, Middle East Asia, the UK and other Indian diaspora-dominated countries. Currently ShemarooMe is available across geographies, with its presence in 150 countries where consumers can download and avail endless entertainment delivered at the comfort of their homes.