NEW YORK: Professional Fighters League (PFL) has rolled out a new direct-to-consumer OTT platform, providing fight fans with access to hundreds of hours of premium PFL content wherever they are, with no restrictions.
The PFL MMA app is available now for free on Apple TV, Roku, Fire, Android, and iOS devices.
“With the launch of our first OTT platform, we’re excited to fulfill the growing global demand for our product by providing fight fans around the world with free access to premium PFL content wherever, whenever and however they want to consume it,” said PFL CEO Peter Murray. “Professional Fighters League is a media and content company. As we continue to grow, innovate, and reimagine MMA, we have placed an emphasis on engaging fans all year long through impactful storytelling and unprecedented access to the sport, our fighters, and the action inside the cage. As the app continues to evolve, this will especially be a destination for international fans outside the US.”
PFL is delivering a full fight library, from classic matchups to million-dollar championship fights, featuring PFL stars such as Kayla Harrison, Ray Cooper and Emiliano Sordi. Fans will also gain access to never-before-seen World Series of Fighting matchups. Relive all the memorable moments in one location, at your fingertips.
Enjoy original programming from PFL Studios
In addition to event replays, fans will enjoy original storytelling from PFL Studios, a fully integrated global media division of the Professional Fighters League producing original MMA content for all platforms including television, digital and mobile. Murray drew inspiration for PFL Studios from his time with NFL Films and has assembled a top executive team, including Executive Producer and 16-time Emmy winner George Greenberg and Chief Digital Officer Dan Ghosh-Roy, to lead the effort.
PFL MMA will feature exclusive, never-before-seen interviews and footage that will provide fans with unprecedented access to the league. Hear from PFL stars like Rory MacDonald and personalities like MMA legend Randy Couture, in addition to celebrity fans.
The league will monetize the OTT platform through sponsorship and advertising opportunities for leading brand partners, in addition to microtransaction purchases for fans tied to gaming and exclusive content.
Professional Fighters League partnered with ViewLift to bring the PFL MMA OTT platform to life. ViewLift offers end-to-end solutions for creating, launching, and monetizing video applications across mobile, over-the-top, connected TV and game consoles.
The PFL has quickly become the most innovative league with the use of SmartCage™ technology to deliver real-time fighter data and analytics, referred to as Cagenomics™.
About Professional Fighters League
The Professional Fighters League (PFL) presents MMA for the first time in the sport-season format where individual fighters control their own destiny, competing in a Regular Season, Playoffs, and Championship. PFL’s differentiated format and exciting fights sparked breakout growth for the league. PFL events are broadcast live in primetime on ESPN2 and ESPN+ in the United States and also distributed to 160 additional countries around the world on premium sports networks.
ViewLift is a full-service digital content distribution platform empowering media companies, sports leagues and teams, education providers and others to monetize their content through native branded apps on major OTT devices including web, mobile, TV-connected devices, Smart TVs and gaming consoles. ViewLift’s founding team brings years of domain experience as an operator (not just a technology provider) and strong industry relationships to offer a complete end-to-end solution for creating, launching and monetizing video applications across all major device platforms. ViewLift operates across the digital ecosystem, understanding each device’s unique requirements and best practices. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time.
ViewLift is backed by leading VC firms, including New Enterprise Associates, Comcast Ventures, and Clark Enterprises, as well as tech and media pioneers Ted Leonsis, Steve and Jean Case, Terry Semel, Robert McCormack and others. ViewLift clients include: Monumental Sports Network; Professional Fighters League; Universal Kids; Outdoor TV; SuperCross; TEGNA; Nexstar; and Lax Sports Network.