Mumbai: Mumbai will soon be home to Netflix’s first fully owned, live-action, full-service post-production facility globally.
The facility, to be fully operational by June 2022, will have 40 offline editing rooms designed as a flexible, collaborative, and inspiring environment for showrunners, directors, editors, and sound designers to create their best work. With innovation and collaboration as the key focus, the facility will pioneer advanced media management workflows that will allow a seamless partnership with India’s post-production community.
Indian audiences love high-quality and diverse stories available on demand to suit their tastes and moods. One could see this last year with an increase in viewing of stories across formats, genres and languages. Whether it’s Netflix’s favourite preschool hit series Mighty Little Bheem, International Emmy winning series Delhi Crime, or our beloved films like Guilty, Ludo, Pagglait and Paava Kadhaigal, it’s been an incredible ride.
Netflix has invested ₹3,000 crores in local programming over 2019 and 2020 to build a universe of Indian stories. This March, the streamer announced a lineup of 41 titles featuring more variety and diversity – from the biggest films and series to gripping documentaries and reality, and ingenious comedy formats.
Last year, Netflix launched NetFX, a platform that enables multiple Indian artists to work on VFX for titles globally. It’s also investing in the latest technologies and skill development through multiple certifications and training workshops in post-production, script writing and other aspects of creative production. The streaming giant has informed that it wants to continue to contribute to the Indian creative community.
“Our goal is to keep improving the overall experience for our talent and industry partners, and equip them with the best resources to tell authentic stories in the most engaging manner. We are in a golden age of entertainment in India – this is the best time to be a creator and consumer of great stories,” Netflix said in a post.
Five years ago, Netflix started on an exciting journey in India, bringing stories of the world to India and taking Indian stories to the world. India’s vast diversity and cultural heritage presents a spectacular window of storytelling, from books and songs to plays and folktales. Today, we take a step forward in our journey, and are thrilled to share that.