Netflix has forayed into real-time, scheduled programming as the streaming giant has selected France to test its first linear channel.
The subscriber-only linear channel, named Direct, will be airing French, international and US feature films and TV series which are currently available on Netflix.
The test channel was soft launched on November 5 and will be available in France early December.
Netflix announced that it selected France to test its first linear channel because of the consumption of “traditional TV in France.” It said that “many viewers like the idea of programming that doesn’t require them to choose what they are going to watch.”
“Whether you are lacking inspiration or whether you are discovering Netflix for the first time, you could let yourself be guided for the first time without having to choose a particular title and let yourself be surprised by the diversity of Netflix’s library,” announced the streamer.
Netflix subscriptions increased all over the world during pandemic-induced lockdown. The new linear offering may be attractive to elderly people in France.
In January, the streamer opened an office in France and vowed to increase its investment in French content. Some of its popular originals include Family Business and Plan Coeur.”