Mumbai: Mzaalo, a blockchain-based video streaming application in the gamified video and entertainment ecosystem, today announced its alliance with over 25 linear TV channel feeds and video-on-demand platforms to offer premium content. Mzaalo’s system is secured by blockchain technology – a trusted infrastructure for content owners, brands to own and secure engagement and commerce for their users.
Through these simultaneous strategic content partnerships with linear television channels and VOD platforms, Mzaalo’s content library will certainly attract millennials and other users alike by offering a vast and compelling content catalogue. The spectrum of content offered by Mzaalo will range across genres such as entertainment, news, spirituality, devotion, kids, lifestyle, music, and much more. The association with varied genre led content platforms includes Eros Now, Duck TV, News X, India News National, Hare Krsna amongst others that will entertain and engage audiences through its offerings and simultaneously reward users.
Furthermore, Mzaalo plans to onboard several established & unique brands across categories including health & fitness, fashion, accessories, electronics, travel & wellness, jewelry and more as reward partners to gratify audience.
The Gamified video on demand platform built on an entertainment ecosystem offers content providers visibility on content consumption and engagement metrics. The technology allows the brands to engage with real users via interactive advertising features and simultaneously rewarding them for watching content for free.
Mzaalo COO Vikram Tanna said: “Our partnership with wide-ranging, premium TV channels and VOD platforms, is a step further towards enhancing the consumer-centric experience. We are a content plus technology platform where we curate our content offerings to deliver an immersive experience to our users. Our content engagement technology stack delivers deep contextual experiences to both users and advertisers alike”.
With the emphasis on showcasing compelling content, Mzaalo promises to entertain the mainstream audience in India and across the globe. The premium AVOD platform shall adopt a secured Decentralized Ledger Technology (DLT) to establish a trusted entertainment ecosystem where participants derive value from their contribution to the network. Additionally, users will be empowered to take control of their digital identity and shall be gratified for valuable behavior such as providing engagement on the platform through recommendations and for bringing peers onto it.