New York: Music streaming platform Anghami got everyone in Dubai turning heads to the city’s iconic Burj Khalifa, singing and dancing to the rhythm of Coldplay’s newest release Higher Power, the first music release to be projected on the world’s highest tower.
This special release is ahead of Anghami’ historic listing on NASDAQ New York via the proposed merger with Vistas Media Acquisition Company Inc., a special purpose acquisition company.
The newly released music video is another incredible journey by the British rock band that transports its fans to a surreal world, as Coldplay’s Chris Martin takes a leap into the future while wandering around an apocalyptic planet, dancing among holograms and aliens revealing their inner Higher Power.
And to give the music video even greater and higher power, Anghami decided to release it on the highest tower in the world, the Burj Khalifa, lighting up Dubai city with selections of the music video and tunes from the song that has already topped the charts on Anghami, the leading music streaming platform in the Middle East and North Africa’s (MENA) region.
People in downtown Dubai and around Burj Khalifa were able to enjoy a one-of-a-kind show of colours, patterns, and music while feeling as if they were transported to another planet.
Coldplay celebrated the event by posting on their social media platforms, saying: Higher Power on the world’s highest tower! Incredible stuff from Anghami, and inviting their fans to stream it on Anghami.
Anghami, the leading digital music entertainment technology platform in the Middle East and North Africa, boasts the largest catalogue comprising of more than 57 million songs available for more than 70 million users. When it launched in 2012, Anghami was the first music-streaming platform in MENA. In digitizing the region’s music, it has become the best-known and best-loved brand in music streaming in MENA. Today, Anghami features licensed content from leading Arabic labels, independent artists and distributors. Anghami also features music from the major international labels such as Universal, Sony, Warner and is continuously licensing new content. Headquartered in Abu Dhabi, it has offices in Beirut, Dubai, Cairo and Riyadh and operates in 16 countries across MENA. It is the only service available in English, Arabic and French, and remains close to its customer base, not only thanks to its pan-regional presence but also via the 56 million user data points it generates every day.