Madhuri Dixit launches Marathi OTT platform Planet Marathi

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Mumbai: Bollywood actress Madhuri Dixit today officially inaugurated Planet Marathi OTT, powered by Vistas Media Capital. The world it’s first-ever, exclusively Marathi OTT platform recently greenlit five refreshingly new original shows. The actress became the official first user of Planet Marathi App by hitting the live button and launching the Planet Marathi OTT App.

Madhuri, whose recent debut in Marathi films was marked with the superhit Marathi film Bucket List, says: “Launching an app exclusively for Marathi entertainment is a great step taken by Akshay and his team. This has taken our industry ahead of the curve. There is so much potential in Marathi feature films and content that the world is yet to experience. This platform has made it easier for filmmakers to find and connect with their audience. I am amazed at the range of offerings Planet Marathi OTT has to offer the audience. I am truly honored to be the one officiating the launch. It was truly exciting to witness this historic moment! I am a Marathi entertainment enthusiast who binge-watches Marathi films and web-series even from the other side of the world. In my opinion, Planet Marathi OTT is exactly what global citizens of Maharashtrian origin were waiting for.”

Many Marathi stalwarts attended the inaugural event of Planet Marathi OTT App, including Amruta Khanvilkar, Sonalee Kulkarni, Prasad Oak, Siddharth Jadhav, Sanjay Jadhav, Tejaswwini Pandit, Prajakta Mali, Sayali Sanjeev, Gayatri Datar, Sachit Patil, Bhargavi Chirmuley, Surabhi Hande, Nikhil Chavan, Bhagyashree Milind, Sonali Khare, Deepti Devi, Sushant Shelar, Abhijeet Panse and Resham Shrivardhankar.

The Planet Marathi Original shows launched with the launch of this app are:  Sopa Nasata Kaahi, a romantic comedy, Hing Pustak Talwar, a light-comedy about a group of friends, Bap Beep Bap, an emotional family drama about father-son relationships, Jobless, a crime-thriller about an accused fraudster struggling to prove his innocence, and finally, and a fantasy thriller Parees that revolves around superstitions and supernaturals.

Marathi content will no longer have to compete against Hollywood and Hindi content for attention on OTT platforms. This App is truly defining its tagline ‘Ma Maanacha Ma Marathicha’ with the offerings.

Planet Marathi founder-CMD Akshay Bardapurkar says: “Planet Marathi thrives to bring promising content, meaningful entertainment for every segment of Marathi audience. With the launch of this app our offerings will now reach across the world to every user who loves watching Marathi content. Our Planet Marathi Original shows are specifically curated for web series binge-viewers who love fast-paced, meaningful, and thrilling content. We have backed our content with best filmmakers, talented artists and our easily accessible app! The entertainment experience is going to be exciting because Marathi fans have never witnessed such diversity and engagement in Marathi content before! I am delighted to have Madhuri launch our app as she has been the epitome of Marathi talent in both Hindi and Marathi entertainment industry.”

Currently, Planet Marathi OTT App has a rich content library of over a 1000+ hours’ worth of binge-worthy content that will tantalize the Marathi audience. It includes films, web shows, plays, music, karaoke,and so much more. The IOS and Android version of the app will be available across the world. The best thing about exclusive content in Marathi is that the content is refreshingly original, entertaining and curated for the audience’s likability. Planet Marathi has bundled all of the offerings in a subscription cost of just a rupee per day!  The annual subscription costs just Rs 365 and the pre-launch subscription offer made it even more pocket-friendly giving an annual plan at Rs 199 for a year.