Mumbai: Lionsgate today announced the contract renewal and promotion of Rohit Jain to be Managing Director, South Asia and Networks – Emerging Markets Asia.
With the promotion, Jain is responsible for shepherding growth across all of Lionsgate’s South Asian businesses and expanding the Starz premium subscription platform throughout the emerging markets of Asia. He joins a group of dynamic and entrepreneurial Indian executives taking on expanding regional and worldwide roles within their global companies.
Since Lionsgate opened its first office in India in 2018 under his leadership, Rohit has spearheaded the growth of its Asian operations by launching the Lionsgate Play streaming service across multiple Emerging Asian markets including India, establishing strategic partnerships with major telco’s, broadband services, OEM’s and global streaming platforms. He has also been instrumental in establishing a robust South Asian licensing and distribution business to strengthen Lionsgate’s footprint in the region.
“Rohit is an entrepreneurial and innovative executive who has gotten our Indian operations off to a great start with the successful launch of Lionsgate Play,” said Lionsgate CEO Jon Feltheimer. “He has created a forward-looking blueprint for growth in one of the world’s most important territories. As he expands our streaming initiatives into additional Emerging Asian markets, he will be an important part of moving our global platform forward.”
“This is an exciting time for all of us at Lionsgate as our newly launched SVOD service has received a phenomenal response from Indian viewers,” said Jain. “The entrepreneurial culture at Lionsgate, a global company with the soul of a start-up, is what keeps me excited. I am thankful to Lionsgate’s visionary leadership team for creating this wonderful opportunity.”
Lionsgate India, one of the most recent entrants in the South Asian market, distributes and licenses premium content to linear and digital platforms across the region. It develops and produces original local Indian language content as well as adaptations of globally successful content. Lionsgate Play, a premium streaming service from Lionsgate India and Starz, offers bespoke Hollywood content for Indian consumers. It boasts of thousands of hours of Premium Hollywood content including Premieres, billion-dollar Franchise Movies and binge worthy Box Sets. Lionsgate Play has a widely distributed network in the region spanning across partnerships like Vodafone Idea, Bharti Airtel, Jio FTTH, Apple TV+, Amazon Firestick, OEM’s with an ambitious roadmap ahead. Lionsgate Play also develops and produces a diverse slate of high budget premium Indian originals.