Pittsburgh: Podcast hosting platform Liberated Syndication Inc has partnered with Indian music streaming service JioSaavn. The new distribution feature is already available on the Libsyn platform.
“This will extend the reach for podcasting through the discovery of more content by new audiences across the platforms where they listen to audio. Libsyn will continue to provide platform tools to grow podcasting and support podcast creator success. We are thrilled to partner with JioSaavn, a leader in music and audio streaming with a wide range of original content, including podcasts. India is the third-largest podcast-listening market globally1. The combination of the 75,000+ podcasts on the Libsyn platform with exposure to potentially over 100 million new monthly listeners on JioSaavn will further fuel the continued growth of podcasting in India and the Libsyn platform,” said Libsyn President-COO Laurie Sims.
“I see the partnership with JioSaavn as a key opportunity to expand interest for podcast creators and listeners globally. “This will extend the reach for podcasting through the discovery of more content by new audiences across the platforms where they listen to audio. Libsyn will continue to provide platform tools to grow podcasting and support podcast creator success,” said Libsyn VP of Content and Partnerships Rob Greenlee.
Pittsburgh-headquartered Liberated Syndication is a world-leading podcast hosting platform and has been providing publishers with distribution and monetization services since 2004. In 2020, Libsyn delivered over six billion downloads. Libsyn hosts over 5.8 million media files from more than 75,000 podcasts. Podcast producers choose Libsyn to measure their audience via IAB V2 certified stats, deliver popular audio and video episodes, distribute their content through smartphone apps (iOS and Android), and monetize via premium subscription services and advertising.
Founded in 2007 as Saavn, JioSaavn is an audio streaming service for South Asian music and artists, reaching 100+ million monthly active users. In March 2018, Reliance Industries Limited (RIL) acquired a majority stake in JioSaavn, making it the largest music streaming service in India with millions of monthly active users (MAUs). The company has 900+ label partnerships including Universal, Sony, T-Series, Tips, YRF, Saregama and Warner Music. In addition to 60 million+ tracks in 18 languages, JioSaavn also offers users the option of accessing the app in six regional Indian languages as part of the streaming service’s ongoing regionalisation efforts.
JioSaavn offers a slate of original podcasts ranging from Bollywood to comedy, storytelling to cricket. JioSaavn’s Artist Originals (AO) is the first full-spectrum in-house streaming label pioneering new models of direct-to-artist music production, marketing and distribution. AO has released chart-topping records like Bom Diggy by Zack Knight and Jasmin Walia, and cold/mess by Prateek Kuhad. AO’s global collaborations include Marshmello and Pritam’s BIBA; hip-hop stars Divine & Naezy’s NY Se Mumbai; with Nas; as well as a viral EDM remix of Bom Diggy; by Dillon Francis. JioSaavn’s team of 300+ works across offices in Mumbai, Gurugram, Bengaluru, New York and California.