LetsUp forays into regional OTT space with Letsflix, starting with Marathi

OTT

Mumbai:  Entrepreneur-film producer Narendra Firodia and serial entrepreneur Rahul Narvekar have come together to launch a regional language OTT platform called Letsflix.

Starting with Marathi, Letsflix will soon launch in other languages as well. This will be on the back of their local language digital content platform called LetsUp.

LetsUp has close to 1 million downloads and is currently available in English, Hindi, Marathi, Bengali and Tamil. It is planning to foray into more languages soon.

Started as a news and content platform on WhatsApp, LetsUp pivoted to an app, quickly getting into a hyperlocal, vernacular content platform.

Letsflix will stream Marathi movies, serials, plays, stand-up comedy shows and original content.

Narendra Firodia, apart from running multiple business ventures, has produced two movies in Marathi, Agabai Arecha 2 and Triple Seat. He is also the president and main sponsor of Ahmednagar Mahakarandak, the biggest Marathi stage play competition, which has been happening since 2013. A huge believer in promoting talent from small towns of India, Narendra has a start-up called I Love Nagar, a city-specific digital hyperlocal platform.

Rahul Narvekar is a serial entrepreneur who is co-founder of start-ups like www.fashionandyou.com and www.indianroots.com. He is currently building a community called India Network, focussed on promoting entrepreneurs from small towns of India. Rahul is also a GP and Co-founder in Scale Ventures – A category 1 SEBI-registered fund, as also founder of Start-up Studio, India’s first local language incubator and India Angel Fund, focussed on investing in women-led start-ups. IAF has invested in three women led start-ups so far and recently India network has signed a joint venture with Canada-based Bay Street Dairy, led by Suneet Oberoi and Neetu Oberoi.

Letsflix is currently aggregating and curating content for Marathi, and is keen to work with people across the spectrum and also looking at partnerships and alliances.

LetsUp

LetsUp is an Infotainment platform providing regular updates on local, national, international news, etc.

As India’s first WhatsApp-based digital magazine with three million subscribers, LetsUp was transformed into an all-in-one mobile app. The app provides fastest updates of happenings across the world, tailormade especially for local markets in regional languages, along with hyperlocal content about jobs, health, relationships and much more on the easiest and fastest growing mobile platforms Android & iOS.