Mumbai: Short video app Josh is teaming up with Pitaara TV, a Punjabi movies channel, and its recently launched OTT platform Chaupal. The strategic partnership of Josh with Pitaara TV, Chaupal and Channel Divya entails promotions of original shows, music and films. Along with that, there will be an opportunity to discover new talent from the vast pool of creators on Josh app, who will be given a chance to feature in Chaupal’s upcoming projects.
The word ‘Chaupal’ signifies a community space where people gather for a specific purpose. Similarly, Pitaara TV’s latest streaming entertainment service Chaupal aims to provide unparalleled access to quality content for entertainment in three regional languages – Punjabi, Haryanvi and Bhojpuri – globally. The OTT platform is a one-stop place for viewers to stream the latest content in a wide range of categories and genres.
Sandeep Bansal, Director, Pitaara and Chaupal (OTT), said: “We are thrilled to partner with Josh, a short-video app, inspiring creativity among millions of users in the country. Through this collaboration, Josh’s wide user base will be able to access Chaupal’s exclusive content and generate activities to enhance, encourage and promote indigenous talent, culture, and languages. Our aim is to leverage the power of our unique content by reaching out to the target audience using the platform of this incredibly popular app. We are hopeful that this partnership will help us expand our digital presence by providing new opportunities and unified experiences to customers.”
Sunder Venketraman, Head of Creator and Content Ecosystem, Josh, said: “This partnership with Pitaara is true to our ethos of nurturing a platform that is content-forward and creator-first. We believe this partnership will present our creators with multi-fold opportunities to expand their creative portfolios, and our users the unique exposure to rich and diverse regional content.”