ICC launches cricket OTT platform ICC.tv

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The International Cricket Council (ICC) has collaborated with Endeavour Streaming to provide an OTT platform called ICC.tv.

The new platform made its official launch by airing the World Test Championships Final between New Zealand and India in markets where the ICC had no broadcasting associates.

According to the ICC reports, the ICC.tv coverage of the finale required “34 cameras and best-in-class enhancements” in its broadcasting which proved to be quite useful in the production of its own “30-minute pre-matchday build-up show, with lunch and tea interval shows and a post-matchday wrap-up show.”

The service provides fans with easy accessibility to a diversified cricket content including features and archival content which is available on various mobile operating devices such as the web, iOS, Android, Chromecast and Airplay.

Endeavour Streaming’s Senior Vice President Peter Bellamy said: “Endeavour is proud to be delivering this product with the ICC. We’re focused on providing the ICC with a robust experience with the capabilities needed to drive significant growth in their international fan base,” Bellamy said.

ICC Head of digital Finn Bradshaw commented: “The ICC is pleased to be able to serve our global fan base with this new platform, bringing fans in certain countries the pinnacle of Test cricket live and free on ICC.tv.”

Furthermore, ICC.tv also showcases past ICC awards, episodes of ICC Cricket 360º, documentaries based on the history of Cricket (in Colour), story of the 1992 Cricket World Cup and more.

The ICC is yet to reveal what other events will be available on the service and it is still undefined if the upcoming ICC Men’s T20 World Cup will be covered on the platform.

Yesterday, the ICC finalised that the competition would be moved to the UAE and Oman due to the COVID-19 situation in India. Nevertheless, the Board of Control for Cricket in India (BCCI) will remain the official hosts of the event.

“Whilst we are incredibly disappointed not to be hosting the event in India, the decision gives us the certainty we need to stage the event in a country that is a proven international host of multi-team events in a bio-secure environment,” said ICC Acting CEO Geoff Allardice.

According to the ICC’s latest report, the event will now be held in Dubai International Stadium, the Sheikh Zayed Stadium in Abu Dhabi, the Sharjah Stadium and the Oman Cricket Academy. The event will run from October 17 to November 14 2021.