Mumbai: Gayathiri Guliani has joined Lionsgate India as Vice President, Licensing and Content Partnerships, Lionsgate South Asia. A media specialist and pioneer with an experience of over two decades in the creative and business side of the entertainment industry, Gayathiri will be closely working with Rohit Jain, Managing Director for Lionsgate-South Asia and Networks-Emerging Markets Asia.
With over 23 years of experience in planning, strategizing, content development, green lighting process of the local content films, she has in-depth knowledge and understanding of the licensing markets in India and globally. She has marketed and distributed content over 70+ territories world-wide.
She has worked with well-known entertainment brands like Star TV, Channel V, Viacom 18, Reliance Entertainment Group and Sahara One Motion Pictures to name a few.
A trailblazer in opening new markets that changed and boosted the overall economics for the Indian film industry by foraying into markets like China, Taiwan, South Korea and Hong Kong. She is a regular representative in the most coveted world festivals like Cannes, Berlinale, AFM for over a decade. Prior to joining Lionsgate India, she was Director, International Business and Revenues with Sony Pictures, India. Gayathiri is a key opinion leader in various forums like FICCI and a recipient of the youngest achiever award for international distribution.
Rohit Jain, Managing Director for Lionsgate-South Asia and Networks-Emerging Markets Asia, said: “We at Lionsgate are thrilled to have Gayathiri as the newest member in the team. Her rich knowledge of the Media and Entertainment landscape in India & South Asia will help our rapid growth and pace immensely. We look forward to an exciting journey with her and wish her All the Best!.”
“It is a privilege to be a part of a company that holds a strong brand legacy that’s iconic. Excited in taking the vision ahead and building new partnerships. I’m looking forward to establishing path breaking milestones with the help of Lionsgate India team” says Gayathiri Giuliani, Vice President, Licensing and Content Partnerships, Lionsgate South Asia
Lionsgate India, one of the most recent entrants in the South Asian market, distributes and licenses premium content to linear and digital platforms across the region. It develops and produces original local Indian language content as well as adaptations of globally successful content. Lionsgate Play, a premium streaming service from Lionsgate India and Starz, offers bespoke quality content to its users. It boasts of thousands of hours of Premium content including Premieres, billion-dollar Franchise Movies and binge worthy Box Sets. Lionsgate Play has a widely distributed network in the region spanning across partnerships like Vodafone Idea, Bharti Airtel, Jio FTTH, Apple TV+, Amazon Firestick, Prime Video Channel, OEM’s with an ambitious roadmap ahead. Lionsgate Play also develops and produces a diverse slate of high budget premium Indian originals.