Mumbai: Hindi film magazine Filmfare has joined hands with Flyx to launch India’s first OTT awards. FLYX is a social network that helps users find recommended content on OTT platforms. The voting for the inaugural edition of Flyx-Filmfare OTT awards will start on November 23 and end on December 5 2020.
The voting for the awards will take place on the FLYX app and Filmfare site, letting Bollywood fans all over the world to become a part of the voting process.
Winners across 30 categories will be announced on December 19, 2020.
Worldwide Media CEO Deepak Lamba said: “It truly has been exciting to see the remarkable rise of the streaming industry in our country over the past few years. With the advent of digitalization, the number of people who watch these shows, spanning diverse languages, is only going to increase in the near future. Having played an instrumental role in recognizing cinematic brilliance at its finest, the Flyx Filmfare OTT awards was the right step in keeping up with the changing tides and extend our legacy to shine the spotlight on the most-stellar web series and artists of the year. It is indeed the dawn of a new chapter for India’s entertainment industry and we along with the Black Lady are here for it.”
Filmfare editor Jitesh Pillaai said: “While it’s been a year to remember, it’s also been one with many firsts for Filmfare. The start of the year saw the prestigious Filmfare Awards being held outside Mumbai for the first time in 64 years. The end of the year will mark another milestone moment for us as we celebrate the finest in the OTT industry. One can only marvel at how the OTT space has been brimming with innovative and gripping narratives, riveting characters and new talented actors breathing life into these tales. This year, the idea of extending the legacy of Filmfare Awards to streaming platforms seeks to recognize the best of content creators and artistes who have given us constant entertainment even during these trying times.’’
Flyx CEO-co-founder Shashank Singh said: “We at Flyx are super excited to partner with Filmfare on this exciting journey, this is a historic moment for the Indian streaming industry. Filmfare has a strong legacy and Flyx brings modern age technology to digital entertainment. Flyx is a fast-growing community of movie and show lovers who love to share their excitement and enthusiasm with their friends and family. With streaming wars at its peak, Flyx helps you to find the best content that you will absolutely love.”