ET Prime partners with DocuBay for mutual access to contents on both platforms

OTT

New Delhi: ETPrime, the subscription-based digital storytelling platform of The Economic Times, has announced a unique collaboration with DocuBay, a premium global membership video-on-demand documentary films platform by IN10 Media Network. Both platforms specialise in factual content across several businesses or genres.

ETPrime audiences with annual and two-year subscriptions can now avail DocuBay’s OneTribe annual membership. Similarly, DocuBay OneTribe members can access ETPrime quarterly subscription with their membership. Audiences of both platforms will access deeply researched analysis as also the perspective of diverse opinions and narratives.

ETPrime content is packed with deeply researched insights and analysis to help audiences stay ahead of the curve. Covering over 20 sectors, it is delivered straight to the subscribers’ inbox daily to power the reader to deal with the highly disruptive, volatile and competitive business environment.

DocuBay offers a handpicked catalogue of documentaries with an emphasis on discovery, including curated ‘Bays’ like Nature, Action, Travel, Culture, Science, Sports, Crime, the most-recently-launched Tech, Music and more. The catalogue includes films from over 100+ countries. The library consists of global award-winning features including Eye to Eye with Everest, Jaguar Going Electric, Wildlands, Inside Facebook, The Harvey Weinstein Scandal and more. One new documentary film is released to the platform daily, including a monthly ‘Docbuster’. The catalogue also includes tastefully selected documentaries from India including the multiple prize-winning titles like Himalayan Gold Rush, Bastion of the Giants, Pad Yatra, Where To, Miss? amongst others.

The Economic Times Digital Vice President Sanjeev Kumar said: “The collaboration with DocuBay is designed to offer knowledge-thirsty audiences superlative content spread as both brands feature diverse genres. This collaboration is a winner for subscribers of both platforms and designed to improve the product proposition of the brands, too.”

“ET Prime is a premium platform offering well-researched, insightful business news, and at DocuBay we also take pride in bringing a diverse range of human stories told through unique narratives. Given the alignment in offerings, this is a unique and interesting collaboration that allows us to reach like-minded audiences across platforms. This also allows us to enhance the overall customer experience with additional offerings as a part of our membership,” said Girish Dwibhashyam, Vice President – Strategy, DocuBay.