Eros Now reaches 36.2 million paying subscribers

OTT

Mumbai: Leading OTT platform Eros Now has reached 36.2 million paid subscribers and 211.5 million registered users worldwide as of September 30, 2020. This represents 6.9 million net new paid subscriber additions over the past six months, announced Eros STX Global Corporation which owns Eros Now.

This subscriber growth has been powered by its investment in technology and the larger partnership with Microsoft. In a recently completed project, Eros Now uploaded content to a central content repository, built on Microsoft Azure, that can quickly process large volumes of data to distribute to hubs via satellite. Consumers then connect to these hubs to securely download content to their mobile devices without internet connectivity.

By using this system, consumers in low connectivity regions can access Eros Now’s rich media content and pay for services in modes they prefer. Enabling video distribution via satellite could be game changing for the OTT business in developing markets like India, South East Asia and Africa where more than 50% of the population has intermittent access to internet and internet video.

Another major attribute of the growing popularity of Eros Now has been the Eros Now Original Series, said a company press release. The recently released and critically acclaimed original series Flesh, starring Swara Bhaskar, generated the highest ever time spent viewing by Eros Now consumers, more than any other original series launched on Eros Now so far. Overall engagement on the Eros Now platform has increased dramatically so far this year and is approximately double the “pre-lockdown” engagement.

This festive season, starting with Diwali in India, viewers and subscribers have much to celebrate. Around this auspicious occasion, Eros Now has partnered with Paytm, India’s largest mobile wallet provider with a customer base of over a 100 million, to offer 100% cash back to Paytm consumers in India who subscribe to the Eros Now’s monthly pack of Rs 49 and to unlock, #DilwaliDiwali and enjoy the best of movies, original series and more.

Eros Now CEO Ali Hussein said: “Eros Now’s strategic market expansion and its massive content library has resulted in phenomenal growth in 2020, a year which is witnessing unequalled digital disruption. We at Eros Now are committed to cater to the increasing global demand for online video streaming and play a pivotal role in the evolving dynamics of the SVOD ecosystem. We are continuously mapping the scope for growth in the OTT market to re-establish our leadership position globally.”

Eros STX Global Corporation

ErosSTX is a global entertainment company that acquires, co-produces and distributes films, digital content & music across multiple formats such as theatrical, television and OTT digital media streaming to consumers around the world. Eros International Plc changed its name to Eros STX Global Corporation pursuant to the July 2020 merger with STX Entertainment, merging two international media and entertainment groups. The combination of one of the largest Indian OTT players and premier studio with one of Hollywood’s fastest-growing independent media companies has created an entertainment powerhouse with a presence in over 150 countries. ErosSTX delivers star-driven premium feature film and episodic content across a multitude of platforms at the intersection of the world’s most dynamic and fastest-growing global markets, including US, India, Middle East, Asia and China. The Company also owns the rapidly growing OTT platform Eros Now which has rights to over 12,000 films across Hindi and regional languages and had 211.5 million registered users and 36.2 million paying subscribers as of June 30th, 2020. For further information, please visit ErosSTX.com

Eros Now

Eros Now, a division of Eros STX Global Corporation, is the world’s leading Indian OTT platform with over 211.5 million registered users and 36.2 million paying subscribers. It offers endless entertainment hosting one of the largest movie libraries (over 12,000 digital titles), as well as premium television shows, music and music videos, unmatched in quantity and quality. Eros Now also has a deep library of short-form content, totalling over 4,400 short-form videos including trailers, original short exclusive interviews and marketing shorts. To date Eros Now has successfully premiered over 180 films in nine different languages including Hindi, English, Tamil, Bengali, Marathi, Gujarati, Malayalam, Telugu and Punjabi.