Mumbai: Eros STX Global Corporation-owned OTT platform Eros Now today announced what it calls the Indian OTT industry’s biggest content slate for 2021, with 46 new titles including 33 film premieres and 13 original series. The strategic announcement, with Bollywood stars Ayushmann Khurrana and Kartik Aaryan, will deepen Eros Now’s engagement with its existing global audience and cater to the growing consumer demand for fresh and entertaining online video content.
The comprehensive and diverse content slate, promoted through the campaign – #KahaaniHarRangKi, is based on insights derived from Eros Now’s proprietary user data, and is customized to satisfy the demand of Eros Now’s target audience in the Indian and global diaspora. The promo featuring Ayushmann Khurrana and Kartik Aaryan showcases Eros Now’s commitment to present differentiated yet entertaining content for audiences across markets in India and worldwide.
This expansive content slate widens Eros Now’s reach by offering a range of program formats in varied languages such as Malayalam, Gujarati, Marathi, and Hindi amongst others. These 33 film premieres and 13 original series will appeal to a diverse audience that is interested in exploring the best of online video streaming. In addition, Eros Now will debut 30 new Quickies and 10 new short films.
Eros Now increased its paid subscriber base by 6.9 million in the six-month period ended September 30, 2020, to a total of 36.2 million. The addition of this compelling new content slate will drive deeper user engagement and reinforce Eros Now’s growth.
Eros Group Chief Content Officer Ridhima Lulla said: “We are committed to investing in quality programming that will appeal to the Indian and global diaspora, and this huge content slate adds to Eros Now’s massive entertainment catalogue. India is witnessing significant demand growth driven by the digital shift and the consumer’s desire to watch programming in different formats and in their preferred language. This amazing slate will deepen our connection with the audience and offers entertainment like never before.”
The campaign, #KahaaniHarRangKi, will be further promoted through a 360-degree marketing outreach. Eros Now has created videos that will be amplified across digital and social media platforms. Additionally, the OTT platform has recruited several influencers to strengthen the campaign by reaching out to a vast audience and spreading the joy of entertainment to Indian as well as global audiences that enjoy diverse South Asian content.