Chennai: Disney+ Hotstar VIP today announced its foray into Tamil language originals: exclusive Tamil Hotstar Specials shows and movies-before-theatre. The Disney India-owned streaming platform will start with blockbuster movie Mookuthi Aman starring Nayanthara and RJ Balaji.
The move, a testament to the increasing relevance of regional content for OTT players, assumes significance as rivals Netflix and Amazon Prime Video have already made their presence felt in the regional film industries with their own originals.
The platform is also set to launch exclusive Hotstar Specials shows: LIVE Telecast directed by Venkat Prabhu and starring Kajal Aggarwal; My Perfect Husband starring veteran actors Sathyaraj and Seetha, Triples produced by Karthik Subbaraj and starring Jai Sampath and Vani Bhojan, and November Story starring Kollywood’s sweetheart Tamannaah Bhatia.
The OTT platform will also be offering the best of LIVE sporting action and access to popular STAR Vijay shows before TV, making it the best destination for quality Tamil content.
To further satiate the hunger of Kollywood fans, Disney+ Hotstar VIP will additionally launch many more movies and shows over the course of next one year.
Disney+ Hotstar VIP also offers some of the best stories dubbed in Tamil, Telugu and Hindi, including the biggest superhero and animation movies, with access to Bigg Boss Tamil and popular STAR Vijay shows before TV, exclusive Hotstar Specials series, mega blockbuster movies released straight on the platform under Disney+ Hotstar Multiplex and the best of LIVE sporting action including the ongoing Dream11 IPL 2020 and much more.
Disney+ Hotstar President & Head Sunil Rayan said: “We have always been at the forefront of reinventing and reimagining content in India. As we lay the foundation of presenting authentic stories that appeal to Tamil audiences, we are very excited to partner with some of the most prolific minds of the industry. As we announce the launch of new movies-before-theatre and Hotstar Specials shows, we are adding to our existing promise of providing great Tamil entertainment across LIVE Sports, before TV access to STAR Vijay shows and much more – giving our audiences a wide array of content to choose from”
Film maker Venkat Prabhu, who marks his digital directorial debut with LIVE Telecast, said: “Often people assume that creating shows is easier than putting together a good cinema, but it’s quite the opposite. Yes, I have stepped out of my comfort zone and tried something totally new and challenging. With newer and exciting storytelling. I am going to present a show with a unique concept where even the non-series watcher also will start engaging with the show. LIVE Telecast is a horror show created for everyone who enjoys the adrenaline rush. Furthermore, the show will also be dubbed in 6 other languages and with Disney+ Hotstar VIP I’m sure this story will reach millions of viewers across the country”
Tamannaah Bhatia, who will headline November Story, added: “In these extraordinary times, I think people have turned to entertainment for comfort more than ever before. Kollywood fans have been patiently waiting for an announcement like this – which promises them world-class Tamil entertainment at the touch of a button. I am really excited to be a part of this journey with Disney+ Hotstar VIP that is making this possible for all Kolly-fans. My show November Story is a strong female-oriented narrative that gave me an opportunity to play around with the character.”
Veteran actor Sathyaraj, who stars in My Perfect Husband, said: “Good content has the potential of transporting people to a new place. My Perfect Husband is one such story that can take you to your happy space; it’s an unconventional story of finding love in old age that will leave people with a smile on their face”
Karthik Subbaraj added: “Digital is now a big part of how people consume entertainment nowadays. With diverse content across different genre and a huge subscriber base Disney+ Hotstar VIP is the perfect platform to launch a show like Triples. The show has all the elements of an all-round entertainer – action, drama, comedy and more and will leave audiences laughing till the very end”
RJ Balaji, who released the poster of his upcoming movie Mookuthi Aman, said: “There is nothing greater than the joy of being able to entertain people through great movies. Mookuthi Amman is one such movie that I think will resonate with people. For a lot of people Diwali is incomplete without any new movie releases, that too with these tough times people need some happiness and I promise that our film will bring that joy and celebration in this festive season; I am excited to announce that Mookuthi Amman is all set to release as the Diwali blockbuster on India’s biggest streaming service Disney+ Hotstar VIP as a Diwali special – it truly is home delivery of Kollywood”
Kollywood Oda Home Delivery begins with these movies and shows:
Mookuthi Amman (Mytho-fantasy) starring Nayanthara and RJ Balaji
LIVE Telecast (Horror) starring Kajal Aggarwal, Vaibhav, Anandhi and Directed by Venkat Prabhu
My Perfect Husband (Drama, Comedy) starring Sathyaraj and Seetha
Triples (Comedy) starring Jai Sampath, Vani Bhojan and produced by Karthik Subbaraj
November Story (Crime-Thriller) starring Tamannaah Bhatia