Cinedigm partners with Laurieann Gibson to launch streaming service for dance content

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Los Angeles: Independent streaming company Cinedigm is associating with Emmy Award-nominated Canadian director, producer, author, choreographer and pop culture innovator Laurieann Gibson, to launch BOP (Born Out of Passion) Network. BOP will offer a comprehensive slate of global dance-related programming.

As the creator and face of BOP, Gibson will oversee the channel, working closely with Cinedigm on all aspects of development, production, distribution and monetization.

Gibson’s influential impact on the entertainment industry over the last twenty years is undeniable. From executing her creative visions for some of the world’s top music performers and cultivating international superstars on hit reality television shows like So You Think You Can Dance, Making the Band, Dance Moms and Beyond the Spotlight, Gibson herself has become an iconic brand that is synonymous with innovation and passion. Her eye for transforming artists into household names, identifying cultural trends, connecting dance communities and tapping into the power of dance as a universal language prompted her to bring her vision for BOP to life.

BOP Network is the definitive destination for 24/7 access to premier dance content, including: licensed movies, series, musicals, documentaries and music videos, as well as scripted and non-scripted original content, dance fitness workouts, dance tutorials (led by Gibson, her peers and other industry influencers), and more. Programming will highlight a wide array of dance styles (including but not limited to hip-hop, salsa, bachata, Bollywood, Afro and Russian ballet), as well asoriginal content for kids. BOP will be available worldwide as an AVOD service on smart TVs, digital set-top boxes, media-streaming and mobile devices, OTT platforms and the web. The streaming channel is the latest addition to Cinedigm’s roster of channels currently live across the broader OTT landscape on distribution partners including Pluto TV, Samsung, TCL, Vizio and many more.

“It’s a privilege to partner with Laurieann to launch BOP,” said Chris McGurk, Chairman & CEO of Cinedigm. “Her career and track record of success is an inspiration for anyone brave enough to pursue their dreams. Having built so many well-known brands throughout her career, we look forward to tapping into that drive while helping her create the next superstar in her repertoire, by launching this first of its kind global streaming platform.”

“BOP (Born Out of Passion) is the ideal name for this one-of-a-kind service,” said Erick Opeka, President & Chief Strategy Officer of Cinedigm. “For so many, dance is their passion and expressing it is their way of connecting with the world. This network will give audiences of all ages and backgrounds a channel and a community devoted to what they love. It’s a one-of-a-kind streaming channel that is multi-generational, multi-cultural and creates a positive experience that is different than any other streaming service out there.”

Gibson adds: “Dance allows everyone to dream big without barriers, and now more than ever, it has become a driving force in popular culture. I’m so thrilled to partner with Cinedigm on this unprecedented venture, as they are incredible visionaries and collaborators. The BOP experience we’re creating together will be unique and wildly entertaining, and my hope is that it will spark joy and encapsulate the magic of entertainment. BOP is here to make the world dance!”

Photo by Samantha Weisburg on Unsplash