Cinedigm launches female-focused linear streaming channel on Roku

OTT Top News

Los Angeles: Cinedigm has launched the all-new female-focused streaming linear channel MyTime Movie Network on The Roku Channel, the home of free and premium entertainment on the Roku platform.

MyTime Movie Network offers an unparalleled library of curated content catering to women of all ages. The diverse library, which has been seen by a combined audience of upwards of 20 million viewers, features hundreds of popular and award-winning films. Upon its launch films from all genres will be available; ranging from pulse-pounding thrillers such as Final Girl, starring Abigail Breslin; and charming date-night comedies such as What Goes Up, starring Hilary Duff; to feel-good musicals such as Pure Country 2 starring Michael McKean; family dramas such as The Reliant, starring Kevin Sorbo; and everything in-between.

In addition to its library of films, the network delivers a fresh slate of over 50 original films that will be exclusively available on MyTime Movie Network.

“We are excited to bring MyTime to The Roku Channel,” said Alexandra Viglione, Head of Product for Cinedigm Digital Networks. “Quality programming directly targeting the female viewer is important and we know MyTime will deliver entertaining and diverse content to that audience.”

Cinedigm continues to focus on bringing well-established brands and film & television content from leading content owners into the growing free ad-supported television marketplace. Opportunities for premium content remain strong within the OTT ad-supported space as traditional cable and satellite services continue to lose subscribers.

Cinedigm provides premium content, streaming channels and technology services to the world’s largest media, technology and retail companies.