Astro debuts South East Asia’s first TV addressable advertising using Synamedia Iris

Kuala Lumpur and London: Malaysian content and entertainment company, Astro Malaysia Holdings Berhad (Astro), and independent video software provider Synamedia today announced a partnership to launch the first addressable TV advertising service in South East Asia. Advertisers will be able to show different ads to different households while they are watching the same programme, based […]

Continue Reading

OTTera partners with SAWA Rights Management to deliver free ad-supported OTT channels

Dubai: OTT and FAST channels provider OTTera has partnered with the Dubai-based channel aggregation and distribution company in the MENA region, SAWA Rights Management (SAWA), to meet the growing demand for free, ad-supported streaming TV (FAST) channels in the Middle East & North Africa (MENA) region. The partnership will pair SAWA’s wide range of local […]

Continue Reading

Chicken Soup for the Soul Entertainment acquires Locomotive Global, expands production in India

Mumbai: Chicken Soup for the Soul Entertainment Inc., one of the largest operators of streaming advertising-supported video-on-demand (AVOD) networks, has acquired a majority stake in Locomotive Global Inc. Locomotive Global Inc., a production company based in India, is led by industry veterans Scott Anderson, former programming and acquisition strategy head for the Hallmark Channel who […]

Continue Reading

Nielsen relaunches streaming measurement suite across content, ads and platforms

New York: Nielsen, a measurement and analytics service company in streaming content and ad measurement, is bringing its streaming solutions together in a single measurement suite, encompassing ad-supported and subscription-based service models across content, ads and platforms. Nielsen’s renewed focus on comprehensive streaming measurement comes at a moment when US consumers now spend over a […]

Continue Reading

VideoElephant launches Channels, providing curated programmes for OTT platforms

New York: Video content aggregator VideoElephant today launched Channels marketplace, a collection of more than 150 licensable, linear video feeds providing curated, 24-hour programming experiences for streaming platforms, digital media companies and brands. The Channels marketplace is the latest addition to VideoElephant’s expanding portfolio of video content licensing, discovery, and delivery solutions. Unlike the company’s […]

Continue Reading

Axom goes live with Synamedia’s video processing solutions

LONDON: Synamedia, the world’s largest independent video software provider, today announced that Axom Communication & Cable has gone live with Synamedia Converged Headend and software-based Digital Content Manager (DCM) to enhance its video services in the north east region of India, including adding 177 new channels. Axom chose Synamedia’s DCM encoding solution because of its ability to maximize picture […]

Continue Reading

SeaChange powers streaming and advanced adtech platform for Chicken Soup for the Soul Entertainment’s Popcornflix app

Boston: The newly enhanced Popcornflix app, launched by Crackle Plus, a Chicken Soup for the Soul Entertainment Inc. company, is now running on a streaming and integrated advertising platform built and powered by SeaChange International, Inc. SeaChange International Powers Newly Enhanced Popcornflix App Launched by Crackle Plus, a Chicken Soup for the Soul Entertainment Inc. […]

Continue Reading

Evergent partners with Astro to provide more agile monetisation

Malaysia: Evergent, the CRM innovator providing flexible monetization tools for direct-to-consumer and B2B businesses, today announced a partnership with Astro, Malaysia’s leading content and entertainment company. Through the agreement, Astro will use Evergent’s customer management and monetization tools to support registration and subscription management for its new streaming service, sooka. Offering both free ad-supported content […]

Continue Reading

Star Media launches its own streaming service LAVA in collaboration with OTTera

Moscow: Star Media has entered into a partnership agreement with white label OTT service provider OTTera. The partnership envisages an extension of opportunities to view Star Media content for the global audience thanks to the launch of the proprietary streaming service LAVA designed for Smart TV, mobile phones and tablets. At the initial stage, the […]

Continue Reading

Synamedia launches pre-integrated security and business solutions for Android TV

London: Synamedia, the world’s largest independent video software provider, today announced that it has integrated a broad range of its video offerings with Android TV and has extended its Infinite cloud TV platform to support Android TV devices. Using Google’s Broadcast Stack for hybrid set top boxes (STBs) powered by Android TV, Synamedia has developed […]

Continue Reading