Agile monetisation will help content providers survive a saturated market: Vijay Sajja

By Vijay Sajja – Founder and CEO of Evergent It was not too long ago when we had to choose and pay for video entertainment. Depending on the location, consumers were able to choose between two or three options for linear TV and on-demand video, packaged into bundles most of which were expensive or did […]

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What we (and Disney) can learn from the Scarlett Johansson case

A few weeks ago, MCU star Scarlett Johansson made waves with the news of her breach of contract lawsuit against Disney after the dual release of her standalone film Black Widow in cinemas as well as on Disney+ Premier Access. While this case was both unprecedented and significant in the context of Hollywood’s post-pandemic launch […]

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How OTT kept Indian cinema out of quarantine?

Volumes have been written about the rise of the OTT sector during the COVID-19 pandemic – the global entertainment industry’s shift from conventional platforms to digital streaming is a pivotal event in the world of entertainment. This trend not only changed how consumers approached viewing content, but also enabled producers, actors and studios to modify […]

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The rise and rise of indie content creators as streaming wars heat up

We have seen the rise of the OTT industry, the decline of mainstream media outlets, and the growth of OTT titans such as Netflix and Disney+. When appraising this industry at large, it is easy to localise our focus onto micro-level competition between individual platforms, or even the industry’s rise against the traditional movie and […]

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Will Netflix lose its lustre to Disney in this streaming fight for domination?

Last week, Disney published its latest quarterly report detailing the latest information about its on-the-rise OTT platform, Disney+. Combined with Hotstar (in India and Asia) and Hulu (in the USA), Disney+ now possesses just over 173 million subscribers. This indicates an increase of 25.5 million subscribers over the past quarter, and is a reflection of […]

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Sports streaming: The next big OTT wave

The last few months have been a sports lover’s dream, with a huge number of sporting events and championships concluding, progressing or beginning. From the conclusion of the European club football season and the entirety of the European Championships (Euro 2020), to the 2020-21 NBA season reaching its end; from the FIA Formula 1 and […]

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Weekly releases or bingeing: Which is better for OTT platforms?

The OTT sector heralded one of the biggest changes in entertainment viewership when Netflix arrived on the scene; upending the traditional weekly scheduling format of television networks in favour of the “binge”. By eliminating the adherence to a release schedule, Netflix enabled users to view whole seasons of TV shows, or multiple movies back-to-back, in […]

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OTT subscriptions may be cheap, but production is not

It is a long-standing belief that TV productions are always cheaper to produce than movies – after all, the two are referred to as the “small” and “big” screens, respectively, not just because of their physical sizes, but their revenue and outreach potential as well. However, take the last few years, and we see a […]

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Marketers can no longer afford to ignore OTT as a channel

By April Tayson  With revenue in the video streaming segment expected to grow to $30.4 billion by 2024, the opportunity that OTT media affords mobile marketers is enormous, yet largely untapped. Whether in the living room or on the move, mobile is an increasingly important component in the OTT mix. Recent research conducted by Adjust […]

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The significance of cloud in the OTT streaming industry

By Dr Rajeev Papneja OTT streaming or a platform that simply delivers media content directly over the internet has revamped the media content consumption landscape. There was a huge rise observed in the number of active global monthly OTT video subscribers in 2019. However, due to the pandemic-enforced lockdown, OTT video consumption numbers have risen […]

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