Marketers can no longer afford to ignore OTT as a channel

By April Tayson  With revenue in the video streaming segment expected to grow to $30.4 billion by 2024, the opportunity that OTT media affords mobile marketers is enormous, yet largely untapped. Whether in the living room or on the move, mobile is an increasingly important component in the OTT mix. Recent research conducted by Adjust […]

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The significance of cloud in the OTT streaming industry

By Dr Rajeev Papneja OTT streaming or a platform that simply delivers media content directly over the internet has revamped the media content consumption landscape. There was a huge rise observed in the number of active global monthly OTT video subscribers in 2019. However, due to the pandemic-enforced lockdown, OTT video consumption numbers have risen […]

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What led to the untimely demise of Quibi?

An OTT platform has just been buried in the digital graveyard. What caused the melancholic demise of Quibi, the short-format OTT platform that was launched only six months ago? Perhaps, the explanation given in an open letter issued by the company encapsulates the reason behind its failure in an awfully premature manner. In the letter […]

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