Los Angeles and Denver: Byron Allen’s Allen Media Group (AMG) and Frndly TV today announced the broadening of its distribution partnership. As part of this new distribution arrangement, AMG’s television network The Weather Channel will extend its current carriage agreement with Frndly TV, a leading family-friendly virtual multichannel video programme distributor (vMVPD) offering live networks and on-demand content. Frndly TV customers will continue to have easy access to the #1 TV News Brand of the Year for eleven straight years, the #5 Most Trusted Brand in America and Immersive Mixed Reality (IMR) technology.
In addition, Frndly TV is adding more family-friendly content to its line-up. Customers will enjoy two new AMG services: the Emmy-nominated Recipe.TV television network and the streaming service, Local Now. The pact increases the Frndly TV line-up of live, linear channel offerings to 18 while keeping the current price structure for its subscribers. Recipe.TV and Local Now will be available to all Frndly TV customers before the end of June.
Recipe.TV is America’s multiple Emmy-nominated destination for the best in the culinary world, showcasing international locations and the world’s greatest culinary artists, superb restaurants, and unique recipes. Local Nowdelivers localized content to over 225 markets in the U.S., boasting and endless supply of local and national news, superstar talent, and marquee content partners.
“In addition to extending our carriage arrangement for The Weather Channel, we’re thrilled to make two more of our flagship content platforms — Recipe.TV, and our streaming service Local Now — available to Frndly TV subscribers,” said Allen Media Group Founder-Chairman-CEO Byron Allen. “Our multiple Emmy-nominated network Recipe.TV and our streaming service Local Now offer compelling and vibrant lifestyle content with an unmatched combination of customized local news and information, weather, traffic, and sports.”
“We are very pleased to add two great channels in Recipe.TV and Local Now to our lineup,” said Michael McKenna, Chief Programmer Officer of Frndly TV. “Recipe.TV perfectly fills a programming genre that our customers were asking us for. And Local Now – with its hyper-local focus on more than 225 cities across the U.S. – gives us a quality news and information offering. Both are very welcome, family friendly additions to our Frndly TV lineup.”