Bango has announced a strategic partnership with revenue and customer-lifecycle management platform Evergent. The agreement brings together two leading OTT technologies used by media companies and telcos to provide the world’s best entertainment to their customers everywhere.
Evergent, based in Silicon Valley, provides sophisticated monetization solutions to leading global digital service providers worldwide. Its flexible, feature-rich platform enables customers to simplify the consumer buyer journey and accelerate time to revenue with its multi-tenant, cloud-based solutions.
Through this partnership, Evergent customers can deliver a simplified consumer journey, by easily launching multiple merchants integrated to Bango, which include Google, Amazon and Spotify. This global partnership strengthens the joint value proposition offered by Evergent and Bango, for both media companies and telcos to boost user acquisition, strengthen retention, and grow revenues.
The first solution is already live in the US, and has expanded with the launch of Bango Resale technology to power a leading LatAm operator offering OTT streaming services. Both the merchants and payment providers will benefit from optimized revenue performance and customer experience through unique Bango technology. By applying intelligent insights that increase user engagement and remove friction, Bango Boost has been proven to increase subscription uptake by 15% and re-engage segments of users to make payments via their phone bill.
Evergent founder-CEO Vijay Sajja said: “Bango’s market-leading position with merchants and app stores, combined with our proven, scalable platform provides tremendous value by eliminating friction to drive wider adoption of streaming services world-wide. Our rapidly growing customer base will benefit from a simplified onboarding process, further accelerating time to new revenue.”
Bango CEO Paul Larbey said: “Partnering with Evergent is a great way to expand the reach of the Bango Platform, enabling more telcos to onboard merchant services quickly and easily and expand their customer offerings. Evergent and Bango share the same strategy for creating flexible, agile platforms that allow new services to be quickly launched. We welcome Evergent to the Bango circle and look forward to activating more routes to market across more territories”.