Badshah penned this MX TakaTak anthem in a jiffy!

Production

Mumbai: Inspiration is fleeting but sometimes – all it takes is feeling the subject matter and empathizing with it for the words to flow seamlessly. And, our very own Badboy Badshah can vouch for that.

For his recent association with MX TakaTak, Badshah wrote and composed an anthem for the platform: ‘Kar TakaTak, Bann TakaTak,’ and the rapper tells us that it took him just two hours to write the lyrics! Looks like his inspiration truly came from within…

As to how swiftly the lyrics to this anthem were crafted, Badshah said: “This rap is fully inspired by today’s digital generation. The talent everyone has discovered in themselves has left me astounded, and I am happy I have been able to capture the complete essence of the culture and Takatak as a brand in bringing this anthem to life. We shot ‘Kar TakaTak, Bann TakaTak’ in Chandigarh, and despite the current situation, it was extremely exhilarating to be back on set and doing what I love to do.”

Homegrown short video app MX TakaTak has created quite a frenzy since its launch, emerging as the go-to destination for content creators in India. Currently, it hosts the largest number of one million-plus digital influencers including audience favourites such as Gima Ashi, Manjull Khattar, Somya Daundkar, Khusi Punjaban and Ayush Yadav who have all chosen to be a part of the app. Additionally, a lot of community influencers such as NeetuBisht and LakhanPratap Singh have also joined the app.

All users have to do is record anything and everything from their daily routines and post it instantly across categories like Dialogue Dubbing, Comedy, Gaming, DIY, Food, Sports, Memes and many more.

To win exciting cash prizes up to Rs 5 lakh, participate now in the #KarTakaTakBannTakaTak Contest and share videos showcasing your talent by dancing on the song.