Mumbai: Amazon Prime Video has come up with some innovative promotional activities across Kerala around the recently-released Drishyam 2. The Mohanlal-starrer thriller has already left the audiences awe-stuck with its riveting plot and brilliant climax.
It was on February 19 that Amazon Prime Video released Drishyam much to the satisfaction of fans and cinephiles alike. After the sequel got rave reviews from critics and was showered with too much love and appreciation from audiences across the globe, Amazon Prime Video continues to keep fans of the cult-thriller hooked and engaged, even after the film’s much-awaited release. Known to be a master planner who is alert at all times, the streaming service has made sure that Georgekutty, the film’s lead protagonist, played by actor Mohanlal, is following his ardent fans at all times.
These include interactive 3-D Images of Georgekutty that are installed across three malls in Kerala till the end of this week- Ernakulam Centre Square Mall in Kochi, Shobha City Mall in Thrissur and Trivandrum Mall of Travancore, to give the fans at large the feeling that they’re not alone because Georgekutty is watching them while they enjoy their time at the mall. In addition to the 3-D installations, Amazon Prime Video has installed huge standees and cut-outs of Georgekutty at prime locations in Kerala to make his presence felt everywhere. Add to that, a Drishyam 2-themed van will visit popular cafes (such as Tea Stop, Pulp Factory, Selfie Tea, Cofi Club, Xpress Restaurant and Adaminte Chayakada to name a few) near the beaches in Kerala and distribute special thermo cups which reveal a special message as you pour hot liquid into them.
The surprises don’t just end here, as Amazon Prime Video has ventured into out of home advertisement where trucks, of different sizes, are roaming around the city of Trivandrum, Kollam, Ernakulam, Thrissur, Kozhikode, etc. displaying a poster of Drishyam 2. Safe to say that one just won’t be able to escape the frenzy and hype that the movie brings with it.
Directed by Jeethu Joseph and produced by Anthony Perumbavoor under the banner of Aashirvad Cinemas, Drishyam 2 stars Mohanlal, Meena, Esther, and Ansiba. The thriller is now streaming on Amazon Prime Video in over 240 countries and territories.