Mumbai: Homegrown OTT platform ALTBalaji has completed four years. The OTT giant has taken the entertainment industry by storm with its humongous, diverse, and unconventional content bank. Almost every month, ALTBalaji adds new shows and new genres to its belt. The platform has established a niche for itself in the originals’ space and played a vital role in inculcating an individual binge-watching habit amongst Indians. With an exciting library of 78+ original shows on the app, ALTBalaji has been catering to fans of all kinds of genres, making ALTBalaji the go-to place for entertainment, especially during these trying times.
ALTBalaji left no stone unturned in 2020, providing the perfect dose of entertainment during the pandemic. The OTT player launched many path-breaking shows like Code M, Mentalhood, Kehne Ko Humsafar Hain season 3, Who’s Your Daddy season 1 & 2, Baarish season 2, Bebaakee, Virgin Bhasskar 2, Paurashpur, amongst others which were lauded by critics and audiences alike.
After launching the highly successful crime thriller Apharan in 2019, ALTBalaji launched a host of crime thrillers like Bicchoo Ka Khel, Mum Bhai, and Dark 7 White which then became the flavour of the season. As far as ratings go, some of its popular shows like Bicchoo Ka Khel ranks amongst the top-10 highest-rated crime thrillers on IMDb with 8.9, Mentalhood, which marked the digital debut and comeback of Bollywood diva Karisma Kapoor is rated 8.1 on IMDb. At the same time, Bebaakee and Dark 7 White, enjoy an IMDb rating of 8.5 and 8.3. Providing wholesome entertainment all year round, ALTBalaji launched the most-awaited show of 2020, Paurashpur, a magnum opus as a year-ender treat to the viewers. Paurashpur is a one-of-its-kind web series that promises to entertain the audience with its gripping storyline, lavish costumes, high-quality production design, and talented actors like Annu Kapoor, Milind Soman, Shilpa Shinde, Shaheer Sheikh amongst others. For ALTBalaji’s latest release, The Married Woman accolades have poured in from fans and critics from every corner of the world, right after the web series’s premiere. With over 9 million viewers within the country, India, and over a hundred thousand viewers spread out over four other major countries of the world, The Married Woman is still trending a month after its release on March 8, 2020, International Women’s Day.
On the back of a successful year, ALTBalaji witnessed and celebrated many industry-firsts. ALTBalaji has been a pioneer in starting the trend of original soundtracks in the web-series space. The original sound tracks goes beyond genres with beautiful melodies like ‘Galliyaan’ by Asees Kaur from Bebaakee or ‘Bematlabh’, the title track of The Married Woman, sung, penned and composed by Amrita Bagchi to a rap from Dopeadelicz giving Mum Bhai its title song!
The awards and recognition are the biggest testaments to the stellar work ALTBalaji has consistently showcased throughout the year. From Ekta Kapoor, the content czarina, herself winning White Page International Top Inspirational leaders of India to ALTBalaji winning the Digital company of the year at ET Now Business Awards and India’s Most Admired Brand 2020 at White Page International, the year has seen ALTBalaji add several feathers to its cap. Add to that, Web series like Mentalhood and Code M scoop major accolades at INKSPELL- India Content Leadership Awards 2020, Talent Track Awards, IWM Buzz, and Screen X awards.
Commenting on the fourth anniversary, Ekta Kapoor said: “Thank you India, for giving us this support and acceptance in this alternative digital storytelling space. Being an Indian home-grown OTT player with much more economical resources than our counterparts, we’ve come a long way, and that has only been possible because of the love that viewers across the globe have showered upon us. The journey has been fabulous for these four years, and we promise to keep entertaining and bringing new stories for the Indian audiences. I would like to mention it with pride that we have now become the one-stop destination for masses looking for interesting unique stories and shall continue to work harder towards keeping the love of our audience.”
The success of ALTBalaji seems to be growing every year along with the quality of its content, growing at an equally fast pace. With an outstanding yet unconventional lineup of shows like The Married Woman, Broken But Beautiful, Puncchbeat, Kehne Ko Humsafar Hai, The Test Case, and various other brilliant shows on the way, there is no shortage of entertainment on the app.
Already on its way to add to this big day’s celebrations, ALTBalaji will continue to entertain its viewers by launching almost 25-30 shows this year including Puncchbeat season 2, Broken But Beautiful 3, Mai Hero Boll Raha Hu, His Storyy, The Test Case 2, Cartel, to name a few. Head to the ALTBalaji platform right now to be a part of this exciting celebration.