Airtel partners with VOOT to bring more premium content to Airtel Xstream

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Mumbai: Airtel today announced a partnership with VOOT to bring more premium digital content onto its Airtel Xstream platform, as part of its strategy to offer best-in-class entertainment to customers in India.
Under the partnership, Airtel Xstream users will get access to premium VOOT content across multiple screens: on TV over the Airtel Xstream Box as part of the Airtel Xstream Bundle, on smartphone with the Airtel Xstream app, and on PC at
The rich portfolio of VOOT includes movies, originals, new episodes of their shows from Colors, MTV India and other Viacom 18-owned TV channels. This includes shows like Splitsvilla, MTV Roadies, Naagin, Kaisi Yeh Yaariaan, Choti Sarrdaarni, Bahu Begum, Bepannah in Hindi, the upcoming season of Bigg Boss as well as many regional language shows. Airtel Xstream users can also enjoy a host of English shows like Feet Up with Stars, Work it Up with Sophie, BFF’s with Vogue, VH1 Inside Access with Miss Malini, Urban Wanderers and Trend Setters, among others. The content from VOOT comes in seven languages:  English, Hindi, Tamil, Gujarati, Kannada, Bengali, and Marathi. 
India, which has the world’s second highest number of internet users, is seeing a massive surge in demand for video content as smartphone penetration deepens. With this partnership, Airtel Xstream has added to its premium content library of over 10,000 movies and shows and hundreds of LIVE TV channels. 
Nupur Chaturvedi, Head Content Business & Partnerships, Bharti Airtel, said: “We are on a mission to deliver best-in-class digital entertainment experience to our users and make the Airtel Xstream app the go to destination for India’s entertainment needs. We are thrilled to partner with VOOT and bring their premium video content to our users.”
Viacom18 Digital Ventures COO Gourav Rakshit said: “We at VOOT have been keeping the country’s spirits high during these challenging times through various partnerships to bring meaningful and entertaining content for our viewers. Given the exponential demand for content, our collaboration with Airtel Xstream will help us reach and deliver our content experience to a larger audience base. We are elated to partner with a like-minded brand who resonate our ideologies and is sure to help us make content viewing an enriching and engaging experience for all our viewers.”
VOOT, India’s second largest digital video-on-demand streaming service from the house of Viacom18, offers a content library of more than 65,000 + hours across Viacom18’s network content, exclusive content around network shows and VOOT Originals. The platform caters to varying needs of discerning audiences across segments. VOOT is the country’s most engaging platform in the ad-supported service space.
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. It is a joint venture of Network18, which owns 51%, and ViacomCBS, with a 49% stake.
Airtel’s OTT services include Airtel Thanks app for self-care, Airtel Xstream app for video, Wynk Music for entertainment and Airtel BlueJeans for video conferencing. In addition, Airtel has forged strategic partnerships with hundreds of companies across the world to enable the Airtel platform to deliver an array of consumer and enterprise services.