Hyderabad: Telugu OTT platform aha, in association with Keshet International, brings a memorable, slice-of-life original web-series titled The Baker and the Beauty.
Slated to be premiered on September 10, 2021, the romantic drama, starring Santosh Shobhan, Tina Shilparaj, Vishnu Priya, Sai Swetha and Venkat in key roles, is a tale of an unlikely romance between a middle-class youngster Vijay, who manages his parents’ small-time bakery and a film star Aira Vasireddy, a loner at heart. The ten-episode-long show marks the first collaboration between aha and Annapurna Studios, the production house with a six-decade-old legacy. The trailer of the show was unveiled amid the cast and crew in Hyderabad today.
The Baker and the Beauty is aha’s first Telugu adaptation of Keshet International’s globally-acclaimed series by the same name. The first season of the Israeli show received high ratings from critics and was widely watched. The show has now been adapted in Telugu keeping in view the sentiments and sensibilities of a different audience. The Baker and the Beauty offers a realistic picture of the conflicts, aspirations of people across Telugu middle-class households and in the crème de la crème of the society.
“aha’s growth as an OTT platform has been monumental, to say the least. With nearly 11 million app downloads and an audience numbering 45 million across the globe, aha has set new standards for top-class content in the Telugu digital space in less than two years. We’re as committed as ever to offer the best Telugu entertainment in the form of movies, originals and shows. The success of genre-bending shows like Kudi Yedamaithe and Tharagathi Gadhi Daati recently, speaks for itself. I’m sure The Baker and the Beauty would leave audiences spellbound as well. We’re only going to get bigger and better from now,” saidMy Home Group Director Meghana Jupally.
Santosh Shobhan said: “I feel privileged to be part of a memorable show like The Baker and the Beauty and equally humbled to associate with aha for a web show. This show kick-started my career as a lead actor and also reinstated my love for the craft and storytelling. I resonated with the concerns, confusions, and sentiments of a middle-class boy like Vijay. The romance in the show may be fictional, but the story and its characters are firmly rooted in reality. The Baker and the Beauty will have something for everyone to identify with, and there can be no better occasion than a festival like Vinayaka Chavithi for families to come together and enjoy the show.”
aha has premiered some of the most popular movies and shows this year including Krack, 11th Hour, Zombie Reddy, Chaavu Kaburu Challaga, Naandhi, In the Name of God, Needa, Kala, aha Bhojanambu, One, Super Deluxe, Chathur Mukham, Kudi Yedamaithe and Tharagathi Gadhi Daati.